While "Rooted in African Heritage" is the tagline for our cosmetics brand "DermatoQ", we decided to make it a heritage based clothing brand. We are of African origin, and we strongly believe that our heritage includes tradition and cultural practices by our ancestors.

These ancient practices tell great stories on civilization and Industrialization happening today in Africa. Not only that, our heritage is also our identity. In our vernacular language, there are two sayings :
1. Oshilongo shi hena omufyuululwakalo, osha fa olweendo la tumba lihe na apa la finda. Sho,
2. Oshitunda nonghedi, Oshilongo nomukalo washo.

These sayings emphasizes on being rooted in the practices of culture of people who build our country and lived long before us. It's a call not to get carried away with modernization and forget who we are and where we
came from. When you dress "Rooted in African Heritage " you dress your true origin and identity, you dress the rich tradition tapestries of the African continent.